Global account based marketing
Creative strategy and global creative leadership
How do you dramatically increase the new business pipeline quickly via 1 to 1 ABM efforts (with limited resources and near impossible deadlines) while still addressing the customers unique needs?
An end-to-end, scalable and repeatable design system, incorporating digital and traditional mediums (email, landing page, video and on-site/virtual meeting support) was created for fast and efficient design and development, while providing a framework for multiple contributors to leverage similar vertical or industry specific content quickly and efficiently. The cornerstone of the system is the Marketo-driven landing pages that provide robust, branded experiences, while minimizing development and production time.
Reduced landing page production time from two weeks to two days, enabling a nearly 50% increase in targeted opportunities (more opportunities in the pipeline.)
Increased speed and efficiency of content creation, allowing for more time spent on strategic problem solving vs. "find, organize, edit" content for every engagement.
Optimized brand impact, creating a systematic and seamless experience across every customer touchpoint.
Making the complex not so complex.