Global creative operations

Strategic vision and global leadership

Challenge

How do you effectively deploy a global creative team to move business forward when work-starts and requests consist of a cryptic email at best?

 

The answer is, you don't. 

Solution

Envision, staff, and bring to life, from the ground up, global creative operations that incorporates best-in-class project management software, digital asset management, brand resource access, and a management team seasoned in the high-pressure, high-volume creative agency model.   

Results

  • Aligned all global creative resources to one integrated approach, process, and platform, increasing project capacity by over 30% while requiring no additional headcount.

  • Maximized resource allocation with deeper project insight, allowing for the right resource to be applied to the right project, at the right time - while providing flexibility to adjust in a fluid environment. 

 

  • Decreased SLAs by almost 20%, creating a more nimble team to expedite delivery of campaigns and other sales support to the "front lines." 

 

  • Fostered stronger cross-team collaboration and success, helping project requesters better understand their marketing objectives with clear work-start templates, work orders, proactive  /regular communications, and overall process.   

 

Creating clarity from chaos.  

© 2020 Ross West Creative