500 TERRY FRANCOIS STREET SAN FRANCISCO
MON-FRI 7AM-10PM | SATURDAY: 8AM-10PM
Cyber Security Initiative
Creative strategy and leadership
Cyberattacks cost companies billions of dollars a year. The obligatory "this is important, please read..." note from IT falls woefully short of addressing the issue. So how do you break through the clutter to reach 5000+ global associates on the "front lines" to heighten awareness and begin to change behavior?
Build a campaign that's disruptive, fun, engaging and competitive. Multiple touchpoints were deployed, from emails to environmental graphics to physical and digital games - all designed to teach and inform (minus the scare tactics) in bitesized chunks while associates took breaks in their busy schedules.
Surpassed expectations by directly engaging nearly 65% of associates via the Cyber Space Invaders game.
Attained global awareness as noted by post-campaign questionnaires.
Prompted a nearly 10% increase in phishing activity reported to the internal IT department, suggesting heightened threat awareness.
Creating engagement - one video game, email, poster, t-shirt and crossword puzzle at a time.