

Brand Central Station
Creative strategy and global creative leadership
Challenge
​
Blue Yonder's global sales teams needed creative support to assist in all manner of sales efforts, from simple logo requests to multi-million dollar deals...and needed it FAST. The creative team, given its finite resources, struggled to deliver the myriad of requests received on a daily basis. The "ask-receive" model simply wasn't moving fast enough, forcing the sales teams to create their own materials - often resulting in off-brand and misguided communications.
​
Solution
​
Create a self-help digital hub where sales associates (and the company at large) could quickly find, download and use a trove of branded materials, from ppt presentations to email templates, collateral, social graphics and more. Instructional guides and video tutorials were also created to bridge the knowledge gap where needed.
​
Results
​
-
Reduced creative team requests by roughly 26%, allowing creative resources to be deployed against larger/longer-term campaign initiatives.
-
Increased speed-to-delivery of support materials, enabling a more nimble global sales force.
-
Improved brand continuity and consistency across teams in NA, EMEA, India, LATAM, and APAC.
Current iterations of the site are being linked to SalesForce to create a powerful and globally accessible sales and brand-activation tool.
Creating clarity from chaos.
​
​
​