My name is Ross West, and I was recently called a plumber.

I've used a pipe wrench exactly once in my life, and that was to whack an alarmingly large scorpion - and its even larger associate (technically that's twice.) My point is, I know nothing about plumbing. 

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I do, however, know how to build and fix things (creatively speaking.) Or if they’re not broken, how to simplify them to work more efficiently. As a creative leader and life-long designer, I strive to create clarity from chaos.

My life's goal is simple: to help myself, individuals, teams, and companies be better and achieve more through simple, thoughtful, sophisticated, and effective end-to-end designed experiences - while having fun doing it. 

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