Make it simple, but significant.
My name is Ross West, and I was recently called a plumber.
I've used a pipe wrench exactly once in my life, and that was to whack an alarmingly large scorpion - and its even larger associate (technically that's twice.) My point is, I know nothing about plumbing.
I do, however, know how to build and fix things (creatively speaking.) Or if they’re not broken, how to simplify them to work more efficiently. As a creative leader and life-long designer, I strive to create clarity from chaos. My life's goal is simple: to help myself, individuals, teams, and companies be better and achieve more through simple, thoughtful, consistent, and effective end-to-end design experiences.
So as Don Draper famously said, "Make it simple, but significant" - in doing so we can design a better world.*
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When the plumbing works, the faucet shines
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* So what's with the animated ball bearing?
The ball bearing is a master-stroke of design ingenuity and simplicity, quite literally enabling machines of every size, make and purpose to operate efficiently. Everything we experience in our human-made world is born from imagination, creativity, and design.